As marketers, we tend to get excited about new things, especially when it comes to new technology. But that excitement often fades after the hype cycle of the latest shiny new object has run its course. But what about the campaigns that have stuck with us? The ones that have resonated with us personally and are still bringing home awards? These are the ones that have stood the test of time.
If you’re wondering what the best marketing campaigns of 2020 will be, you’ve come to the right place. At our blog, we’ll be publishing our picks for the best marketing campaigns of 2020, along with some candidate campaigns that are worth watching.
- Chanel No5’s Creative Ad Iconic Poster for Mother’s Day
Chanel No5, a perfume from the House of Chanel, has launched a new ad campaign for Mother’s Day that recreates a classic poster of Marilyn Monroe. The original image, created by graphic designer Milton Gray in 1970, shows Monroe with her arm up to her chest with the No5 bottle in her hand. The original image’s copy read: “A Marilyn Monroe fragrance.” The new version features a similar pose in which the bottle is clasped between the fingers of a hand extended from a long-sleeved white blouse. The No5 bottle is imprinted in red across the entire image, which otherwise is black-and-white.
- Create your world by Pantone’s Marketing Campaign
“Pantone’s “Create Your World” Marketing Campaign Produces Surreally Colored Worlds for People to Explore.” When companies need to make a splash with their marketing efforts, they often look to the world of color for inspiration. Pantone, a company that is known for its color standards, has set out to do just that. Their new “Create Your World” marketing campaign capitalizes on the fact that color can have a powerful effect on our emotions, moods, and ideas. The company has designed a series of bright, colorful, and surreal images, and which are meant to show how color can make the impossible seem possible.
- “End Ageism” SF’s Department for disability and Aging Services
=End ageism! You’ve heard the phrase, but do you know what it means? In simple terms, ageism is discrimination against an individual because of their age. It’s a broad term that can encompass attitudes and behaviors we see not just in society but in our own lives. The San Francisco Department for the Aging and Disability Services (SFDADS) has started a new campaign to draw attention to ageism and help people fight against it. ‘End ageism’ campaign points out ageless talents with powerful images.
- Food Panda for Contactless delivery
Foodpanda is a company that provides online food delivery services. They have been faced with many challenges this year, such as civil unrest in their home country. However, they have recently introduced a new delivery option that will allow their customers to get food without cash. This is part of a new marketing campaign that hopes to increase awareness of health and safety practices.
- Routes 4 Media creates compelling Influencer Videos to maximize sales
The era of digital content creation and consumption is upon us. People have access to more information than ever before, though many of us don’t have the time to read through it. With the rise of social media and the rise of influencers on those platforms, people are more likely to trust what a trusted source tells them than they would a brand or company. SEO and marketing is a great example of this, with their blog posts being the main form of content they use to generate traffic.
Routes 4 Media is a small production company based in New York. We have been involved in creating and distributing videos for clients since 2002 and have worked with a number of companies on YouTube. As a company that is dedicated to creating videos for our clients, we want to bring our knowledge and experience from working with a number of companies to the blogging world. We have seen how powerful YouTube can be, and we want to do what we can to help our readers to optimize their video content. We have created a number of videos and are available to discuss any video strategy.
The year is 2020. In the past, marketing campaigns have been characterized by hype, creative buzz, and big budgets. But with the advent of new media platforms, the number of factors that impact the success of an advertising campaign has multiplied a hundred-fold. These days, successful marketing campaigns are more about using the latest technology to get the word out to the people who need to know.